49
castor oil shampoo and conditioner
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Price range
Great$12.33–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,366.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 50K searches
Signals No Dominant Brand