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castile soap for plants
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+128.9%90-day search growth — must beat 0% to launch
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Great$9.41–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 53K searches
Review moat
Bad15,227.07avg incumbent reviews — the moat a new listing must climb
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