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carbolic soap

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Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 12Conversion 62Competition 18Returns 98Price range 73Avg price 71Brand share 38Review moat 48Quality gap 70

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Good$5.59–$40.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.49

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,740.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$79K

$79K/yr · 100K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Search terms