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cadence capsules
Skip itPrices mostly outside the sweet spot ($4.23–$12.79) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good959.65avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.77avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 131K searches
Price range
Bad$4.23–$12.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand