45
c curl lash curler
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Good$5.81–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 244K searches
Review moat
Bad4,551.41avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-28.4%90-day search growth — must beat 0% to launch