58
bye bye bush
Launch itA $1.5M/yr market growing +34.4% this quarter with returns at 1.0% — clears our launch bar.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.3M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Review moat
Good701avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.4%90-day search growth — must beat 0% to launch
Price range
Okay$10.08–$18.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap