64
burmese curly half wig
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great142.48avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$94.49avg listing price — sweet spot $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Market size
Good$386K$386K/yr · 531K searches
Price range
Good$43.93–$156.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale