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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 23Conversion 42Competition 10Returns 75Price range 73Avg price 88Brand share 9Review moat 70Quality gap 22

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$8.95–$31.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good700.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$96K

$96K/yr · 143K searches

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

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