36
buffers
Skip itPrices mostly outside the sweet spot ($4.62–$10.46) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,941.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.70avg listing price — sweet spot $15–$100
Market size
Bad$51K$51K/yr · 86K searches
Price range
Bad$4.62–$10.46cheapest to priciest tracked listing — scored on the share inside $15–$100