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buddy tape for broken toe
Worth a lookShows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Great+69.4%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$189K$189K/yr · 208K searches
Review moat
Bad14,341.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.48–$17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand