36
bubble headband
Skip itSoft demand (-30.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.32–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,350.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 127K searches
Growth
Bad-30.1%90-day search growth — must beat 0% to launch