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brush on nail glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$649K$649K/yr · 583K searches
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.75avg listing price — sweet spot $15–$100
Review moat
Bad17,732.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$3.73–$15.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand