Skip to content
31

brush 30/40 heating brush - infused with keratin

Skip it

Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 11Conversion 23Competition 25Returns 24Price range 87Avg price 94Brand share 11Review moat 12Quality gap 78

Avg price

Great$47.21

avg listing price — sweet spot $15–$100

Price range

Great$13.24–$108.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$63K

$63K/yr · 74K searches

Review moat

Bad28,218.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Products