50
brown glass spray bottle
Worth a lookShows searches that convert (14.2% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Price range
Good$6.04–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 86K searches
Review moat
Bad5,602avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf