57
brown curly wig
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$51.52avg listing price — sweet spot $15–$100
Review moat
Good811.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.66–$147.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$181K$181K/yr · 487K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale