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bronze eyeshadow
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$3.27–$20.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,286.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 272K searches