48
broken nail repair
Skip itPrices mostly outside the sweet spot ($2.19–$17.84) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,796.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 72K searches
Price range
Bad$2.19–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100