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brightening powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+56.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.67–$32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good953.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$35K$35K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand