36
braun charger
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Review moat
Great355.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Market size
Okay$118K$118K/yr · 313K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$6.93–$16.72cheapest to priciest tracked listing — scored on the share inside $15–$100