58
braid extensions
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$6.95–$30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,112.53avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 209K searches
Signals No Dominant Brand