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bold hold lace jelly
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Good$9.53–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 117K searches
Review moat
Okay3,968avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand