Skip to content
48

boho locs with curly human hair

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 13Growth 36Conversion 10Competition 53Returns 47Price range 90Avg price 95Brand share 71Review moat 56Quality gap 73

Avg price

Incredible$30.59

avg listing price — sweet spot $15–$100

Price range

Great$10.07–$84.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good1,242.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 223K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Products