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body glue
Launch itA $1.1M/yr market growing +45.9% this quarter with returns at 1.4% — clears our launch bar.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 844K searches
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Good$8.89–$28.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,474avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf