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Skip itPrices mostly outside the sweet spot ($2.21–$9.05) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 229K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,150.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$5.57avg listing price — sweet spot $15–$100
Price range
Bad$2.21–$9.05cheapest to priciest tracked listing — scored on the share inside $15–$100