57
blush brush
Launch itA $2.2M/yr market growing +2.4% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 2.7M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.84–$35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,219.05avg incumbent reviews — the moat a new listing must climb