44
blur stick
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,684.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.64–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 42K searches
Competition
Bad84%top-5 click share — a locked-up shelf