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blue hair tinsel
Skip itPrices mostly outside the sweet spot ($5.95–$10.42) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+56.7%90-day search growth — must beat 0% to launch
Review moat
Good732.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 78K searches
Price range
Bad$5.95–$10.42cheapest to priciest tracked listing — scored on the share inside $15–$100