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blue cat eye gel nail polish
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.75–$36.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.63avg listing price — sweet spot $15–$100
Review moat
Bad5,061.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 165K searches
Brand share
Bad93%top-5 brand share — brand-locked demand