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blonde curly wig
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$60.64avg listing price — sweet spot $15–$100
Review moat
Good981.97avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.61–$150.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$268K$268K/yr · 398K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale