46
black rubber bands
Skip itPrices mostly outside the sweet spot ($3.43–$13.64) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$141K$141K/yr · 170K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,263avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.17avg listing price — sweet spot $15–$100
Price range
Bad$3.43–$13.64cheapest to priciest tracked listing — scored on the share inside $15–$100