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black glitter gel nail polish
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,938.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Price range
Bad$1.10–$16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$35K$35K/yr · 116K searches