63
bikini line
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$4.15–$74.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,270.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 64K searches
Signals No Dominant Brand