50
big sexy hairspray
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.43avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 358K searches
Price range
Good$9.70–$27.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,954avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand