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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Price range
Okay$5.85–$19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,866avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 27K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand