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Launch itA $3.9M/yr market growing +14.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.9M$3.9M/yr · 1.2M searches
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Price range
Good$9.61–$28.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,382.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand