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bed head matte separation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$18.49avg listing price — sweet spot $15–$100
Price range
Great$11.15–$34.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,828.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 20K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand