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bed head gel
Launch itA $2.8M/yr market growing +3.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.4M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Price range
Great$8.51–$34.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,670.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand