51
beauty kit
Worth a lookShows low returns (0.8%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$3.39–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 441K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,119.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand