59
beard wash
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 1.6M searches
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$8.63–$38.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,434.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch