50
beard shaper
Worth a lookShows low returns (1.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$329K$329K/yr · 449K searches
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$5.57–$21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,259.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.7%90-day search growth — must beat 0% to launch