57
beard gel
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Price range
Great$9.28–$43.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$173K$173K/yr · 154K searches
Review moat
Okay3,399.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.1%90-day search growth — must beat 0% to launch