54
beard comb
Worth a lookShows low returns (0.7%), but soft demand (-19.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good$768K$768K/yr · 840K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.02–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Review moat
Bad4,389.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch