58
bath and body works
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 8.8M searches
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$5.01–$46.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,801.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.4%90-day search growth — must beat 0% to launch