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barber mirror
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.68–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$226K$226K/yr · 237K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,352avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch