60
back acne spray
Launch itA $1.7M/yr market growing +33.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 724K searches
Avg price
Great$18.42avg listing price — sweet spot $15–$100
Price range
Great$12.20–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,501.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf