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baby pink blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.69avg listing price — sweet spot $15–$100
Price range
Good$12.11–$21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good758.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 800K searches
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand