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attitude sunscreen
Launch itA $1.5M/yr market growing +81.9% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.48avg listing price — sweet spot $15–$100
Price range
Great$14.52–$37.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 580K searches
Growth
Great+81.9%90-day search growth — must beat 0% to launch
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,242.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand