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art of shaving sandalwood
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$19.25–$100.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.24avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 17K searches
Review moat
Bad5,515.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand