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armpit soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Price range
Good$5.59–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,171.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 42K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand