27
aou
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.05–$32.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Review moat
Great431.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 109K searches
Brand share
Bad100%top-5 brand share — brand-locked demand